Home > News > Yuchai's brand value exceeds RMB 75.6 billion, leading the internal combustion engine industry for 17 consecutive years
Yuchai's brand value exceeds RMB 75.6 billion, leading the internal combustion engine industry for 17 consecutive years
2022/7/27
Today, the "2022 (19th) World Brand Conference" hosted by the World Brand Lab was held in Beijing, and the 2022 "China's 500 Most Valuable Brands" analysis report was released at the conference. Yuchai's brand value is 75.659 billion yuan, an increase of nearly 12 billion yuan year-on-year, ranking 101st on the list, and has been leading the internal combustion engine industry for 17 consecutive years. As a leading enterprise in my country's internal combustion engine manufacturing industry, Yuchai's brand value has been rising year by year since it was included in the list in 2006. In 2021, guided by the new development concept, Yuchai will adhere to the general tone of seeking progress while maintaining stability and the main line of high-quality development, and will deepen and implement various tasks such as expanding the market and increasing revenue, tapping potential and increasing efficiency, and tackling reforms to further enhance its brand advantages and market share. The company achieved a total operating income of nearly 48 billion yuan for the whole year, a historical high, and made a good start to the "14th Five-Year Plan"; the cumulative product production and sales volume exceeded 10 million units, making it the first company in the industry to achieve a production and sales volume of 10 million units.
In the field of core engine business, Yuchai is committed to creating value for customers through continuous technological innovation. It has launched my country's first engine that meets National I to National VI emission standards and the first commercial vehicle hydrogen-fired engine ahead of its peers, leading the green revolution in the engine industry. Relying on the company's excellent product quality, leading product technology, high-quality product services, and the improvement and strengthening of brand management in recent years, Yuchai's brand image has moved towards high-end and internationalization, and its brand reputation has continued to improve.
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